CLIFT Website
Project Overview
With a user-focused approach, we created a website that allows visitors to explore and access information in no more than 3 clicks, ensuring an intuitive and efficient navigation experience.
Design
Approach
The website embraces a minimalist, masculine, and urban design philosophy, with a clean, tidy layout focused on clarity.
The primary color palette features deep navy blue, which not only represents CLIFT's identity but also provides a sense of confidence, strength, and timelessness.
The page is designed to be simple yet content-rich, presented as a single, scrollable homepage aligning with modern browsing habits where users prefer to scroll rather than click through multiple pages.
