Nicole
Beauty
Social Media
Most social media accounts were focused solely on promoting specific brands, often neglecting broader skincare knowledge.
Insight
With the advent of Korean skincare in Indonesia, the landscape of skincare trends has shifted.
Previously, skincare products emphasized only on their functional benefits, but now towards highlighting ingredients.
Awareness among consumers regarding skincare ingredients. However, many individuals still struggle to determine which products are best for their needs.
Our
Aim
Our aim was to create social media content that empowered consumers with knowledge, valuable insights about skincare, beauty, and ingredients, while promoting the product USPs it offered, and surely driving sales.
As an online store retailing multiple personal care brands, we delved deep into understanding various ingredients, the USPs of multiple products, market challenges, consumer feedbacks, desires, and translated these insights into effective social media communication strategies.
- Jpg feeds
- Product Videos
- Stories
- Testimonial videos
- Quizes
