Betadine
Gargle
It's surprising how even the restroom can serve as a platform for branding.
Given that individuals spend considerable time in restrooms, they have the opportunity to engage with branded content while in this space.
The Betadine Gargle branding project focused on educating consumers about the crucial role of gargling in maintaining oral hygiene and overall health.
Toilet
Mirror
The design featured a large, eye-catching image of teeth,
emphasizing the product's focus on oral health and gargling.
Toilet
Door
The front of the toilet door was decorated with a playful
and slightly humorous monster-themed visual.
The door showed a monster's back with a "knock knock"
message, creating a sense of anticipation and curiosity.
Inside
Toilet
Once inside, the theme continues with multiple monsters
positioned around the space, giving the impression that they
are "watching" the person using the toilet.
The monsters are designed to represent viruses and germs,
reinforcing the idea that proper oral care is necessary to
keep these threats at bay.
Educational
Message
This branding strategy used humor and visual impact to capture
attention and educate consumers on the benefits of gargling,
making the health message both engaging and memorable.
