Betadine Feminine Hygiene CGV Mirror Selfie

Betadine Feminine Hygiene CGV Infographic Banner

Betadine Feminine Hygiene CGV Toilet Doors

Betadine

Feminine Hygiene

The Betadine Feminine Hygiene Toilet Branding initiative was designed to increase awareness of the product and knowledge about menstrual hygiene — referred to as "red days" — and address the limited understanding of this topic among women.

Red Flower Cloves

Entrance & Mirrors

From the moment users entered the toilet area, they were greeted with visually appealing and informative graphics that provided a brief introduction to the concept of Red Days and menstrual hygiene.

Inside the Doors

Detail information about Red Days was placed inside the toilet doors. Perfect spot for users to spend more time to read and absorb the content more thoroughly. The detailed information included practical tips, hygiene practices, and the importance of maintaining menstrual health.

Front of Toilet Doors

The front of the toilet doors featured concise, impactful messages about menstrual hygiene, serving as quick reminders and reinforcing the educational content before users entered the stalls.

Betadine Feminine Hygiene Toilet Branding project creatively utilized a common space to deliver essential educational content, making the information about menstrual hygiene both accessible and engaging. This approach effectively combined practical education with aesthetic design to foster greater awareness of the brand and understanding among women.