Prenatin Supplement For Pregnant Moms
SOHO is a company renowned for it's natural and traditional herbal medicine.
While its products are widely trusted as effective supplements, they are sometimes perceived as less potent for treating specific illnesses or symptoms compared to modern medicine.
To address this perception and enhance the efficacy of it's rejuvenation packaging, it is crucial to update the design to reflect a more modern and technological image. This shift in appearance will help position SOHO as a contemporary and trustworthy choice, bridging the gap between traditional herbal remedies and modern medical expectations.
Problem
The old packaging appeared outdated and dull, lacking visibility. Respondents mentioned that the illustrations were unclear and outdated. Based on FGD, consumers expressed a preference for a modern depiction of a healthy mom on the packaging.
Our Solution
We redesigned the logo for Prenatin-DF to achieve a more modern and approachable aesthetic, incorporating contrast color blocking.
mom mom holding her baby in a shape of love
We completely revamped the packaging to create a fresh and modern, rejuvenated look, that stands out on the shelves. We also incorporated clear product benefits on the packaging to effectively communicate the advantages of Prenatin-DF.
How?
The old packaging appeared outdated and dull, lacking visibility.
Respondents mentioned that the illustrations were unclear and outdated.
Based on FGD, consumers expressed a preference for a modern depiction of a healthy mom on the packaging.
