Ovaltine Powder Drink
The Culture
Believes
The logo was initially provided by the regional. The circle of the logo was open at the bottom.
So we did adjustments to align with our local cultural beliefs, specifically in relation to feng shui principles.
We revised the logo to ensure that the circular opening faced upwards and was nearly closed.
Visual
We focused on the fun and active kids.
with Milk
We prioritized on healthy & delicious.
3in1
We focused on providing practical solutions for Moms to meet the needs of their families.
It was new category product at that moment, Ovaltine Powder drink with 3 variants: Original, with Milk and 3in1.
Packaging available in box, sachet, RTD and polybag formats.
