Fitkom Gummy Vitamin

FITKOM GUMMY vitamins were designed to make health and wellness an exciting adventure for kids.

The product line featured three distinct variants, each focusing on a key aspect of children's health and represented by a unique, engaging character. The packaging combined vibrant visuals and interactive elements to capture kids' imaginations and make taking vitamins a fun experience.

Sachets of the three Fitkom Gummy variants

Product Variants & Characters

Fred

Strong Bones and Vitality(Vitamin C and Zinc)

Fred, the superhero, was depicted flying off from a dramatic crash and burn. His tagline, "Strong to Protect," highlighted his role in supporting strong bones and overall vitality. Fred's adventurous and resilient persona encouraged kids to associate their vitamins with strength and protection.

Flo

Fruit and Veggie (Multivitamin)

Flo was shown running through a vibrant forest, symbolizing vitality and natural nutrition. Her tagline, "Fast to Preserve," emphasized the benefits of the fruit and veggie variant in maintaining overall health. Flo's energetic image encouraged kids to enjoy their vitamins as part of a healthy lifestyle.

Fin

Brain and Focus (Multivitamin)

Fin arrived on a new planet, symbolizing exploration and intellectual growth. With the tagline "Smart to Survive," Fin represented the multivitamin's benefits for brain health and focus, making the idea of enhancing cognitive abilities both exciting and inspiring.

Interactive Front Pack

Each packaging featured a cartoon like layout that introduced the character and included a fun coloring comic. The front pack opened to reveal a comic page where kids could color and learn about Fred, Fin, and Flo. This interactive design made the process of taking vitamins engaging and educational.

Overall Impact

The FITKOM GUMMY vitamin product line used dynamic characters and interactive packaging to turn health into an enjoyable experience for children. With Fred, Fin, and Flo each embodying unique health benefits through their taglines "Strong to Protect," "Smart to Survive," and "Fast to Preserve" the packaging design effectively combined playful visuals with educational value, fostering excitement and enthusiasm for daily vitamin intake.