Edo

Petite & Butter
French Croissant

Edo Petite & Butter French Croissant brings a taste of Paris to everyday moments. Soft, buttery, and perfectly layered for those who appreciate simple indulgence.

As part of Edo Bakery's frozen range, the product offers premium quality and convenience for modern families who want to enjoy freshly baked goodness at home.

Edo Petite & Butter French Croissant Butter French Croissant packaging

Problem

The challenge was to create packaging that captures the charm and elegance of France through the "Taste of Paris" concept, while staying true to Edo's warm, approachable, and trusted brand character. The design needed to be visually appetizing, communicate the product's buttery richness, and remain cohesive within Edo Bakery's portfolio.

Our Objective

Our goal was to craft a design that feels:

Appetizing and premium, showcasing the croissant's golden, buttery texture.
Distinctly French, through refined visual and typographic cues.
Consistent and recognizable within the Edo brand family.
Emotionally engaging, evoking warmth and joy.

Edo Petite & Butter French Croissant Croissant

Our Solution

The design highlights the croissant as the hero, emphasizing its texture and irresistible appeal. A subtle Eiffel Tower illustration serves as a key element that reinforces the "Taste of Paris" story, adding a touch of French charm in a simple and elegant way.

The composition and layout are carefully structured to feel modern and clean, while the typography brings a refined yet friendly character that stays approachable for everyday consumers.

Edo Petite & Butter French Croissant showcase of Petite & Butter French Croissant packaging variants

The new Edo Petite & Butter French Croissant design successfully blends warmth, quality, and a hint of Parisian flair.

More than just frozen bakery packaging, it becomes a symbol of simple indulgence, bringing a delightful "Taste of Paris" to every home.