Cookie
Dough

Packaging

Overview

Cookie dough is all about irresistible moments, scooped straight from the tub or baked into something warm and comforting. This design captures that feeling: instant, indulgent, and crave-worthy, while staying true to Edo's identity.

The Challenge

Create a packaging that still feels distinctly Edo, yet pushes into a more bold, playful, and standout direction all within a 360° bucket format.

Edo Chocolate Chip Cookie Dough tub packaging

Design Approach

Keep it EDO

The signature red logo remains the anchor, preserving brand familiarity and trust.

Turn up the craving

Create a packaging that still feels distinctly Edo, yet pushes into a more bold, playful, and standout direction all within a 360° bucket format.

Make Texture
Irresistible

Chunky cookies and rich dough visuals take center stage, so the product feels almost tangible at first glance.

Built To Be
Seen everywhere

A seamless 360° design ensures the pack stays visually engaging from every angle.

Chocolate chip cookies on a white background

The Outcome

A packaging that doesn't just look good,
it feels delicious.

More eye-catching, more indulgent, and impossible to ignore,
positioning Edo Cookie Dough as a small, irresistible
treat made easy.