Cussons Liquid Cleanser

The large image of a baby bottle nipple immediately communicates the product's purpose, cleaning sensitive baby items like bottles and nipples. An apple symbolizes fruits and vegetables, showing the product is safe for food, while additional visuals of bottles and utensils emphasize its multifunctionality.

Splashing water in the background conveys freshness and cleanliness, reinforcing its gentle yet effective formula. The clear "food grade" label builds trust and safety. The overall design delivers the message instantly, making it easy to understand even at a quick glance.