Packaging Design

Ginseng

Curcuma Supplement For Liver

SOHO is a company renowned for its natural and traditional herbal medicine. While its products are widely trusted as effective supplements, they are sometimes perceived as less potent for treating specific illnesses or symptoms compared to modern medicine.

To address this perception and enhance the efficacy of its rejuvenation packaging, it is crucial to update the design to reflect a more modern and technological image. This shift in appearance will help position SOHO as a contemporary and trustworthy choice, bridging the gap between traditional herbal remedies and modern medical expectations.

Problem

Curcuma is Supplement for liver problems. The old packaging appeared outdated and unimpressive, leading consumers to question its effectiveness, especially when compared to modern medicine / supplement.
Curcuma old packaging

Solution

We revamped the logo for Curcuma FCT to give it a contemporary and trustworthy appearance, while retaining its original color scheme to preserve its identity.

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We maintained consistency by using a similar tone and style for the logo of the variant extensions targeting medium and severe liver problems.

We incorporated colors to signify the severity levels and functions of the product, ensuring clarity and relevance.

Light
Medium
Severe

To capture attention and engage consumers, we highlighted the key points of the product's USP with simple graphics, making them visually appealing and compelling.

Curcuma FCT light
Curcuma FCT medium Curcuma FCT severe

Our design approach embraced modernity, employing a layout that resonates with technology to enhance the perceived effectiveness of the product.


Gazelle Design Agency Logo