Biokul To Go Pouch Yogurt

New yoghurt squeeze pouch packaging design for Biokul To Go by PT. Diamond Indonesia was launched at end of 2023.

Recently, pouch yogurt has started to gain traction in the market as a convenient and portable alternative to traditional yogurt containers.

With its resealable packaging, pouch yogurt caters to the increasing demand for easy-to-carry, on-the-go snacks, making it a popular choice among busy consumers. Despite its growing appeal, only a few major brands currently offering this format.

With BIOKUL's strong reputation for high-quality, probiotic-rich products, entering this emerging market can help the brand attract new customers, enhance its product range, and establish a strong presence in this innovative segment.

Biokul Logo was provided, we completed the To Go! Whole packaging design including pouch shine and lid proposal.

Material

Lid Plastic

Body Aluminium foil pouch

Problem

The primary color for the Biokul brand is Dark Blue. However, since this color is already utilized by a competitor in this category, and another strong competitor employs a uniform white cap strategy.

Our Solution

Color code:

We've chosen to differentiate ourselves with a new color scheme. Our approach maintains a neutral tone that complements our brand's blue, with the blue hue featured prominently at the bottom part of the packaging to reinforce our brand identity.

Layout:

After analyzing the layouts used by our competitors, we decided to take a different approach. Our design features illustrations with an ivory background and a classy tone. By combining illustrations with product photos, we aim to create a unique and distinctive look that sets us apart from the competition.

New Biokul To Go looks unique and different from competitors due to it's dominant ivory color, large logo, and striking gold cap.