Paseo
Calorie
Absorb Video
The campaign aimed to highlight the benefits of Paseo Calorie Absorb tissue, specifically its ability to absorb 234 Kcal/sheet of excess calories and grease to from fried foods. The focus targeted on women, elderly individuals, and health-conscious people.
"More Me Time"
1
Video
The video contrasts two scenarios.
Previous weeks, a young woman was shown working out
intensely after eating delicious fried food,
illustrating the effort she had to put in to
balance out the calories. After using Paseo
Calorie Absorb tissue, she continued to enjoy her
favorite fried foods without the need for excessive
exercise. The video highlights how Paseo allowed
her to savor her meals and still have more time for
relaxation and self-care, effectively integrating
healthier eating into her lifestyle.
"Fried Banana"
2
Video
This video focuses on showcasing the durability and
effectiveness of Paseo Calorie Absorb tissue. It reassures
viewers that the tissue is robust and reliable, capable
of handling greasy foods efficiently.
"Mukbang"
3
Video
A livestream-style video featuring an elderly man
enjoying fried tofu. Usually, elderly individuals avoid
greasy foods due to health concerns, making mukbang events
a source of worry. However, with Paseo Calorie Absorb tissue,
he can enjoy his favorite fried foods without concern,
knowing that the tissue effectively absorbs excess oil
and helps manage calorie intake.
