Old Spice
Instore Visibility
For the men's body care line, we developed a high-impact visual merchandising concept that embodies strength, endurance, and achievement. The instore visibility features an end gondola and mini rack system, designed for maximum visibility and accessibility. Brand blocking is used strategically to reinforce identity and guide consumer focus.
Brand Blocking
End Gondola
Mini Rack
Concept
The key visual depicts a man riding a bike up a rugged, rocky hill, symbolizing resilience and the pursuit of personal peaks.
This imagery aligns with the aspirational lifestyle of the target consumer, creating an emotional connection at point of sale.
Red serves as the core color, representing energy and power. To enhance its visual impact, we paired it with neutral tones, creating contrast and emphasizing the premium, high-quality nature of the brand.
The display not only commands attention but also tells a story of drive and determination, reinforcing the brand's masculine and performance-driven values.
