Evian Taragong
The aisle dress-up project for Tarogong by EVIAN was crafted to enhance the brand's elegance and appeal, particularly to its target audience of sophisticated women. Here's a summary of the concept:
The project highlighted EVIAN's limited edition bottle designed by Issey Miyake. To emphasize this collaboration, the aisle dress-up incorporated design elements inspired by Issey Miyake's distinctive style.
Limited Edition
Collaboration
Color Scheme: Predominantly pink, conveying sophistication and aligning with the brand's elegant image.
The HEADER showcased the MAJESTIC ALPS, reinforcing EVIAN's association with purity and natural origins.
By merging these classic shapes with modern design elements and the Mimaki patterns, the aisle dress-up effectively communicated EVIAN's refined elegance and spotlighted the exclusive Issey Miyake edition, creating a sophisticated and visually appealing presentation.
