Evian Jean Paul Gaultier
Christmas Tree
To celebrate Christmas and the launch of EVIAN's new limited edition bottle designed by Jean Paul Gaultier, we developed a distinctive and high-profile promotional campaign.
The trees were adorned with full glass and crystals from top to bottom, adding a sparkling elegance that highlighted EVIAN's premium quality and the bottle's high-end design.
Innovative
Christmas
Tree
Concept
Unique Design: Instead of traditional Christmas trees, we designed
trees using the EVIAN Jean Paul Gaultier bottles as the main
construction material.
This unique approach integrated the limited edition bottles into
the tree's structure, creating a distinctive and luxurious display.
Harvey Nichols
Indonesia's most prestigious department store.
Stage Dress-Up:
Light fabric lighted from the back to give simple and light ambiance.
Metal drum standees flanked the stage, providing a stylish and
industrial contrast.
Simple Bottle Displays on specific spots featured understated bottle
displays to emphasize the new limited edition design without
overpowering the overall presentation.
Christmas Tree Installations:
at window Displays and main hall, serving as a striking
centerpiece and enhancing the festive atmosphere.
Hotel Installations:
Ritz Carlton Hotel and JW Marriot Hotel: EVIAN Christmas trees,
designed with the same luxurious concept, were also installed at
these high-end hotels to further promote the brand's exclusive image.
This innovative approach not only celebrated the holiday season and
the new bottle launch but also reinforced EVIAN's image of elegance
and luxury through a unique and memorable display.
This innovative approach not only celebrated the holiday season and the new bottle launch but also reinforced EVIAN's image of elegance and luxury through a unique and memorable display.
