Instore Visibility Design

Evian glass bottles in Hero Taman Anggrek Evian in Hero Taman Anggrek Preview 1

Evian

Hero Taman Anggrek

Evian in Hero Taman Anggrek Preview 2

EVIAN, a premium mineral water from France, focuses on an elegant female audience. The EVIAN project at HERO Taman Anggrek aimed to enhance the brand's visibility and appeal in a high-profile retail location.

The design objective was to reflect this sophisticated brand image, with Pink as the mandatory color, and the Alps mountains as the master key visual (KV) to emphasize EVIAN's natural purity and premium quality. This approach aligns with EVIAN's elegant and refined aesthetic.

Branding
& Display

The beverage area was styled to prominently feature EVIAN, with a special focus on brand blocking to make the product stand out. A mini TV was installed to continuously play EVIAN commercials, enhancing brand engagement and keeping the audience informed about the product's qualities.
Evian in Hero Taman Anggrek Preview 3

Special Edition

A separate floor display was dedicated to the EVIAN bottle designed by Jean Paul Gaultier, highlighting its exclusivity and unique design.
1st Best Practice 2010 Danone Worldwide

The project successfully created a sophisticated and impactful brand presence at HERO Taman Anggrek, aligning with EVIAN's image and showcasing the special Jean Paul Gaultier edition.

Evian in Hero Taman Anggrek Preview 4
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