Danone
Carrefour I Love My Health
DANONE I Love My Health, hosted annually by DANONE and CARREFOUR, aims to promote health and wellness. It focuses on showcasing DANONE's diverse range of products in a way that resonates with the theme "I Love My Health."
Challenge
We needed to showcase 10 different DANONE brands within a limited
space while ensuring each brand received equal attention.
The display had to be visually appealing and in line with the
event's health-focused theme.
Concept
Inspired by the event's name, "I LOVE MY HEALTH," the design
prominently featured a LOVE shape.
This iconic symbol was used to unify the display, providing a
central theme that connected all 10 brands.
The LOVE shape was integrated into the design of both the POS
(point of sale) and the booth displays, making it instantly
recognizable and aligned with the event's message.
6x6m Booth
In 6 flagship stores, 6 units of 6x6 meter booths were set up.
These larger displays allowed for more elaborate and immersive
presentations of the brands, all within the LOVE-shaped theme.
2x2m Booth
14 selected stores featured 2x2 meter booths, providing a
compact yet impactful presentation of the brands within the
LOVE shape framework.
Constraint &
Solution
All displays had to be installed within 2 hours across numerous
locations in Indonesia on the same day.
The design was developed with modularity and ease of assembly in mind. Each piece of the display was pre-fabricated and designed for quick assembly, allowing teams to efficiently set up the POS and booth displays within the tight timeframe.
