Instore Visibility Design

Aqua Mizone Giant BSD

We created an engaging and visually cohesive 35x35 sq area that combines AQUA and Mizone brands, emphasizing their unique themes— city lifestyle for Mizone and nature/mountain for AQUA. while freeing up the entire beverage and snack area for enhanced customer experience.

The concept of CITY PARK is designed to blend urban and natural elements, highlighting the distinctive qualities of both brands in a harmonious setting. The area is divided into two main themes: CITY SCAPE - MIZONE & NATURAL AQUA

Aqua Mizone Giant BSD Full Layout Concept

Layout and Flow

This design aims to create an immersive environment that effectively represents both AQUA and Mizone while enhancing the overall shopping experience.

The area begins with the urban-themed CITY PARK, moving from the bus stop gondola through the cityscape elements and ending with the Mizone Tower Building Gondola.

Transitioning into the nature-themed area, visitors encounter garden lamps and snack options before reaching the AQUA focal point.

The layout ensures a smooth flow between the city and nature themes, providing a seamless and engaging experience for customers.

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Cityscape Mizone

Display

Heavily urban, featuring cityscape elements.

Ambience

Bus Stop Gondola:

The starting point of the journey through the CITY PARK.

Vending Machine Gondola:

Positioned next to the bus stop gondola.

Ticket Booth Shelf:

A regular shelf designed to resemble a ticket booth.

Top Header:

Featured moving mobile transportation in loops, highlighting flavored drinks and creating dynamic visual interest.

Rotating Billboard at the Header:

To attract attention from a distance.

Mobile Vending Bicycle:

A touch of unique icon within the park theme.

ATM Center Shelf:

Included a touch screen to display Mizone product information.

Mizone Tower Building Gondola:

A prominent structure representing Mizone, with a footbridge crossing to another gondola.

Information Center Floor Display:

For candy-by-weight display.

Garden Lamps:

Provide ambient lighting and enhance the park theme.

Snacks Counter:

For snack-by-weight display.

Dressed Up General Gondolas + Candy/Snack/Cookies Gondolas:

Positioned along the aisle leading to the AQUA focal point.

Nature Aqua

Display

AQUA Focal Point:

Features a waterfall and pool with a TV, serving as the centerpiece of the nature area.

Mineral Water Aisle Gondola:

Showcases AQUA products with mountain visuals at the header.

Water Drop Gate:

Includes a wooden bridge on top, serving as a thematic entrance or exit.

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