Sari Husada
Channel Manual
Problem
inconsistencies across retail touchpoints, from logo
misplacements to unstructured product displays and varied
planogram executions.
Our Aim
The Sari Husada Channel Manual was developed in
response to problems that arose across various retail channels.
This manual serves as a unified guideline to standardize brand
visibility and execution across all retail channels.
It outlines clear rules for logo usage, shelf layout
(planograms), product grouping, and branding across
different store formats. By ensuring consistency in
presentation and alignment with brand identity, the
manual helps strengthen consumer recognition and
elevate in-store brand experience for all Sari Husada products.
