Identity Design

Pyfa Health Brand Book

Pyfa Health is a pharmaceutical company focused on healthcare innovation and the development of high-quality products, for which we created a comprehensive brand book to support a strong and consistent brand identity.

This brand book content serves: Brand Story

Pyfa Health Target Audience section preview

Target Audience

Pyfa Health Brand Personality points

Brand Personality

Pyfa Health Brand Personality page 4
Pyfa Health Brand Personality pages 1-3
Pyfa Health Brand Personality page 5 Pyfa Health Brand Personality page 6

In Pyfa Health's brand book, a strong and dynamic color combination is used to reinforce the company's image as a modern and trusted pharmaceutical brand.

The use of gradients adds a vibrant visual touch, creating a dynamic feel while maintaining consistent flow of positive energy across all brand communications.

Brand Category

Pyfa Health Brand Category points 1-4 Pyfa Health Brand Category points 5-7

Brand Identity

Master Logo

Pyfa Health Brand Identity section preview
Pyfa Health Brand Identity master logo explanation Pyfa Health Brand Identity color palette
Pyfa Health Brand Identity usage don'ts

Brand Asset

Pyfa Health Brand Asset section

The brand asset features a half-triangle shape symbolizing growth, balance, and progress. Its right-facing arrow form reflects forward movement and a spirit of continuous improvement.

Brand Packaging

Template Structure

Every visual element is designed to stay consistent, to be cohesive and flexible across media, strengthening the company's image and supporting professional, trusted brand communication.

Pyfa Health Brand Packaging brand asset Pyfa Health Brand Packaging section preview
Pyfa Health Brand Packaging template structure box envelope
Pyfa Health Brand Packaging brand typeface
Pyfa Health Brand Packaging pages

Visual Brand Language

Pyfa Health Visual Brand Language section preview

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