Frisian Flag Disney

Brand Guidelines

This portfolio is a comprehensive guide for the successful co-branding execution of Frisian Flag and Disney, crafted to maintain the integrity and synergy of both brands across all consumer and trade touchpoints.

It is designed to support internal teams, creative agencies, and retail partners in developing impactful, compliant, and on-brand executions.

What's Inside

Brand Philosophy

A deep dive into the shared values and strategic intent behind the Frisian Flag x Disney partnership.

Marketing Mix Guidelines

Clear direction on how to implement the co-brand across the full marketing mix—with best practices tailored to different channels and target audiences.

Communication Assets

A library and usage rules for key visual elements such as logos, characters, backgrounds, and taglines to ensure consistency across ATL, BTL, and digital platforms.

POSM Implementation

Design examples and technical specifications for point-of-sale materials, including shelves, display units, and signage, ensuring strong visibility and brand alignment.

Kids Marketing Principles

Guidelines on ethically and responsibly engaging with children and families. This includes tone of voice, age-appropriate messaging, and content safety aligned with global kids marketing standards.

Co-Branding Rules &
Packaging Guidelines

Specifications on how the Frisian Flag and Disney logos and visual identities must coexist. This includes size ratios, placement, clear space, and alignment principles. Detailed guidance on product packaging, covering character usage, visual hierarchy, claims, and design systems that balance nutrition cues with playful appeal.

Shopper Guidelines

Strategic approaches for in-store communication, shopper behavior insights, and how to translate brand equity into effective point-of-sale impact.

This portfolio is more than a rulebook, it's a strategic tool to elevate co-branded initiatives with creativity, clarity, and consistency. Every detail is designed to protect both brands' equities while delivering an engaging experience to consumers, especially children and families.