Coke Brand Activation
Guideline
This brand book was developed as a comprehensive visual guideline for Coca-Cola Company's portfolio of 10 distinct brands. It defines the core identity of each brand, outlining logo usage rules, clear space requirements, dos and don'ts, Pantone color systems, and typography standards.
The guide also showcases brand application across various formats: both vertical and horizontal, ensuring consistent execution across all point-of-sale materials (POSM).
Designed for clarity and practicality, the book empowers internal teams and partners to uphold brand integrity at every consumer touchpoint.
Dividers
The Coca-Cola Brand Book was designed with a visual narrative inspired by the sensory world of soft drinks, featuring iconic cues like bottle caps popping open, fizz rising, straws dipping into chilled drinks, and glistening ice cubes.
