Betadine Throat Spray & Nasal Spray
Video & Key Visual
BETADINE KEY VISUAL
hits fast and clear:
shows what it does, how it
works, and how to use it.
No fluff, just impact.
When it comes to medicine, it's all about efficacy. These products emerged during the COVID era, so the communication is straightforward: clearly show how they help fight germs and viruses. The visuals subtly hint at COVID-19 viruses without explicitly mentioning them, in compliance with BPOM regulations.
Using blue as the primary color asset of the product to create a distinctive identity. Glowing effects are added to the visuals, resembling rim lighting, to give them a modern, scientific appearance—even though they are illustrations.
Including some detailed depictions of viruses and germs enhances the visual impact, making the effects more striking and attractive
